These values drive our daily behaviours. They illuminate working in partnership with Koto and the clarity we will bring. They are distinct by design, reflecting our understanding of the complexity in building successful brands today.
We believe in the power of the ‘Beginners Mind’ — a Zen attitude of openness, eagerness and a lack of preconceptions. By being uncompromising in our positivity, we search for the best solution, we question everything, we deliver.
Cadence comes from acknowledging the need for rhythm from the beginning, from a creative ignition that can be chaotic and requires your trust, through to the diligence and agile reactivity of delivery. A rhythm built on experience, intelligence and doing the right thing.
We never start with the answer, design is hard work and re-invention is required. Set backs will happen and the unknown should be embraced. We harness infectious energy, built on huge collective experience and a talent to achieve the right results. We want to be the best.
Working in collaboration with the Airbnb Art Department, we created the identity for Airbnb’s annual event Open. The identity is a key part of the evolution of the conference to a more participatory festival, one of travel, hospitality and belonging. A festival which opens minds to the possibilities of magical travel experiences.
Beyond the Hollywood clichés, LA is a city of complex cultures and communities that offer endless experiences. This was the perfect location for Airbnb to celebrate the next stage in its journey. A magical moment of transformation for the brand, set amongst a city bathed in sunlight, rich sunsets and bright lights.
We created five custom typefaces inspired by found typography within Downtown LA. This type was combined with skyline-inspired gradients, creating a series of rich multi-hued palettes. Everything was signed off with the AO neon logo, which nods to Downtown LA as the first neon sign location in the USA.
This identity was created working in great collaboration with Sally Carmichael, Derek Chan, James Goode and the Art Department at Airbnb. All photography is by David Elliot.
We worked with the Airbnb team to evolve the brand, as part of the journey of moving Airbnb beyond the home. Homes, experiences and places form the core of the new app launch, supporting the brand in its goal of owning end-to-end travel.
For the launch, hosts worked with us to create over 400 immersive experiences posters. Each poster is a brand of its own, a cinematic experience that reflects the character of its host and the world their experiences take you into.
We worked extensively with the product and brand teams across 2016. As a team we collectively turned a compelling travel evolution idea, into a real product and brand, running across all their channels.
In the past, travel agents sold you grand locations through iconic posters. We’ve brought this idea up to date, commissioning twelve local artists, one in each of the launch locations. The result is a series of unique and evocative posters, reflecting the diversity of each city.
Alex and all in the product team, Jonathan and all in marketing, Bokeh and all of our illustrators; Kirsten Sims, James Noellert, Ray Oranges, Andrea Nguyen, Edel Rodriguez, Karan Singh, Daun Ju, Alex Asfour, Andrew Nye, Andrew Holder, Quentin Monge and Monica Obaga.