Welcome to the world of trips
We worked with the Airbnb team to evolve the brand, as part of the journey of moving Airbnb beyond the home. Homes, experiences and places form the core of the new app launch, supporting the brand in its goal of owning end-to-end travel.
For the launch, hosts worked with us to create over 400 immersive experiences posters. Each poster is a brand of its own, a cinematic experience that reflects the character of its host and the world their experiences take you into.
We worked extensively with the product and brand teams across 2016. As a team we collectively turned a compelling travel evolution idea, into a real product and brand, running across all their channels.
In the past, travel agents sold you grand locations through iconic posters. We’ve brought this idea up to date, commissioning twelve local artists, one in each of the launch locations. The result is a series of unique and evocative posters, reflecting the diversity of each city.
Alex and all in the product team, Jonathan and all in marketing, Bokeh and all of our illustrators; Kirsten Sims, James Noellert, Ray Oranges, Andrea Nguyen, Edel Rodriguez, Karan Singh, Daun Ju, Alex Asfour, Andrew Nye, Andrew Holder, Quentin Monge and Monica Obaga.