Koto

Our Proposition
Understanding the essence of brand.
We make things come alive.

Our Values

These values drive our daily behaviours. They illuminate working in partnership with Koto and the clarity we will bring. They are distinct by design, reflecting our understanding of the complexity in building successful brands today.

Uncompromising Positivity

We believe in the power of the ‘Beginners Mind’ — a Zen attitude of openness, eagerness and a lack of preconceptions. By being uncompromising in our positivity, we search for the best solution, we question everything, we deliver.

Just Cadence

Cadence comes from acknowledging the need for rhythm from the beginning, from a creative ignition that can be chaotic and requires your trust, through to the diligence and agile reactivity of delivery. A rhythm built on experience, intelligence and doing the right thing.

Relentless Hustle

We never start with the answer, design is hard work and re-invention is required. Set backs will happen and the unknown should be embraced. We harness infectious energy, built on huge collective experience and a talent to achieve the right results. We want to be the best.

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A new playful, natural Fanta

Working in collaboration with the Coca-Cola design team, we re-imagined the Fanta global visual identity. Built on the bold, vibrant and fruity taste of Fanta, we hand-constructed the new logo out of paper and then re-created it in digital form, while simultaneously building the rest of the brand around the visual approach.

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One brand, many languages

Fanta is one of the world’s most widely recognised and best-loved beverage brands, so our work had to translate seamlessly into different languages. This meant testing our custom approach to Latin typography by recreating it in the letterforms and logograms of Japanese, Thai, Amharic, Korean and Arabic.

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More than an orange

Fanta comes in a seemingly endless selection of flavours globally, reflecting every corner of the world. We created 42 handcrafted fruit depictions, getting to know our pomelos from our guaranas in the process.

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Three new faces

Working closely with London type foundry Colophon, we created a bespoke three weight Fanta typeface drawn from the bold, vibrant brand. This will appear everywhere the brand does.

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Bold popular theatre

Bridge Theatre is the first commercial theatre to be built in London for over 50 years. Founded by the well-renowned Sir Nicholas Hytner and Nick Starr, the revolutionary space will be the home to a wide variety of shows and events.

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A bright light

The new logo is built around a simple icon we call ‘Beam’. Named after a piece of theatre lighting terminology, this bridge like mechanic stays static in position, across logo formats, and becomes the instant icon at the centre of the whole identity.

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The first season

For the theatre’s debut season we’ve created all the campaign materials for three shows. All very different in their narrative and style, each is given its own distinctive art direction. We worked with the photographer Chris Mosey on shooting well known actors including Ben Whishaw, David Calder and Rory Kinnear

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Bringing the stage to life

The theatre will commission and produce both new shows and classics. As a space for physical experience we have built a depth into the brand across the various outputs, reflecting the dimensional nature of theatre so many other identities miss. 

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A great home for everyone

Hyde was born in 1967 as a not-for-profit addressing the post-war housing crisis. Fifty years on, Hyde provides homes and services to 105,000 people across London and the South East. Reflecting the evolution of the housing association we’ve created a new vision and identity that matches Hyde’s mission for the next 50 years.

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A tale of two brands

In an industry dominated by hollow colourful shapes, the new Hyde brand has a presence that reflects what they stand for. The identity has a need to flex between the provision of daily services and Hyde’s role as a leading home-builder.

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A life beyond Powerpoint

To introduce the new brand to 1200 staff members, we brought the strategic thinking to life in the form of a series of animations. Working with Michael Lester we created various edits that highlighted the tangible benefits for the community Hyde delivers every day.

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All working together

Hyde works across a number of channels with many partners including governments, developers and charities. The brand needed to work for all of these needs and be recognisable to residents themselves over time.

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Contact

[email protected]
/ [email protected]
/ [email protected]
/ @studiokoto
/ +44(0)20 3735 7180

Studio 219
, Metal Box Factory
, 30 Great Guildford Street
,
London SE1 0HS



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